Gap x LoveShackFancy 2023
Fall 2023
In close partnership with the LoveShackFancy team, I led the design and creative execution of this milestone collaboration across Women’s, Men’s, Kids, Baby, and Accessories. Gap x LSF marked the first major partnership in a new era for Gap — resetting the tone for how we approach collaborations, amplify cultural relevance, and evolve cross-functional ways of working.
For this capsule, I reinterpreted core LoveShackFancy heritage prints through a fresh Gap lens, pairing romantic florals and whimsical palettes with iconic Gap silhouettes, everyday fabrics, and family-friendly functionality. The collection came to life with print-forward designs, and signature details that felt playful, elevated, and true to both brands.