Summer 2025

Building on the momentum of our 2024 partnership, I again led concept, design, and execution for the Gap x Doên Summer 2025 capsule collection. Anchored in Women’s, the collection blended Gap’s archival prints with Doên’s romantic pattern play, elevated fabrications, and iconic silhouettes— continuing the shared story of both brands.

The assortment expanded further into Men’s for the first time, and continued in Baby, and Accessories, creating a unified family narrative. The elevated design direction strengthened brand heat, broadened customer reach, and reinforced Gap’s position as a modern, culturally relevant family brand.