Summer 2024

Gap x Doên was born from a shared design ethos between the two brands. I led the design and execution for both the 2024 and 2025 launches, building the collection from the Gap archive and translating Doên’s romantic, California-forward aesthetic through a Gap lens. With a focused approach to print, color, and fabric, the collection amplified Gap’s voice as a leader in this cultural moment.

Spanning Women’s, Men’s, Kids, Baby, and Accessories, the collaboration strengthened Gap’s position as a modern family brand and delivered strong commercial results across divisions.